Why Employee
Engagement Matters
When employees feel positively connected to their work and workplace, that emotional commitment sparks engagement.
Engaged teams who want to show up and give it their all are an organization's secret weapon.
Research confirms that highly engaged employees enjoy greater productivity, drive better customer experiences, and stay longer at your company.
With old styles of command-and-control management becoming less effective, employee engagement is key.
Engaged employees
make their organizations
17%
More Productive
21%
More Profitable
What Drives Engagement?
Understanding employee engagement requires looking at a few key perspectives that sparked the movement.
By the 1990s, organizational psychologists identified engagement as a distinct, beneficial state that workers could reach.
Kahn's Personal Engagement
Focused on how much employees express their true selves at work.
Schaufeli's Work Engagement
Viewed engagement as the opposite of workplace burnout.
Saks' Job & Organizational Model
Proposed engagement looks different across job duties vs. the company.
The Job Demands-Resources Model (JD-R)
Linked engagement levels to what companies give and expect from people.
The ROI of an Engaged Team
Decades of research by organizational psychologists shows that high employee engagement correlates strongly with desired business results across industries.
Engaged employees go above-and-beyond expectations, taking initiative and ownership over work. Teams exceed goals and stick together during tough situations.
Engaged staff feel their work is meaningful and tied to personal growth. This leads to less staff turnover, helping your team keep valuable skills and strong relationships intact
Engaged teams feel empowered to creatively solve problems. They consistently generate more ideas and find better ways to do things.
Teams that are engaged with their work go the extra mile when dealing with customers. This leads to happier clients and stronger loyalty to your brand
Engaged employees report higher job satisfaction, lower stress, and greater work-life balance. Their positive attitude and energy boost the whole team's morale.
“Enageged emplyees are described as being psychologically present, fully there, attentive, feeling connected, intergrated, and focused in their role performances”
Taking the
Pulse of Your People
Regularly measuring engagement is crucial to identify areas of strength and weakness. Some popular methods include:
Engagement Surveys
The most common approach. Ask employees questions across engagement drivers like leadership, career growth, autonomy etc. Can segment by tenure, department, location.
Pulse Surveys
Short, frequent surveys (e.g. quarterly or monthly) to spot trends. Useful for ongoing monitoring versus annual surveys.
Focus Groups
Bring together employees across roles, experience levels etc. and facilitate a qualitative discussion around what's working well and pain points. Uncover deeper insights.
Analytics Tracking
Analyze behavioral data like absenteeism rates, turnover ratios, productivity metrics. Can supplement survey data.
Steps to Improve Engagement
Set a Baseline
Establish current engagement levels across segments
Identify Priorities
Look at biggest gaps and problem areas
Conduct Root Cause Analysis
Understand underlying reasons for pain points
Define Targets
Set measurable goals for improving problem areas
Develop Action Plans
Create initiatives to address root causes, e.g. improving manager relationships through training
Communicate & Execute
Inform employees of improvement plans and focus areas
Track & Refine
Continue to monitor engagement metrics and iterate on plans
54K+
Employees Surveyed Across 15+ Countries
200K+
Surveys Dispatched
3M+
Data Points Analyzed
Enterprises Across the Middle East Trust Engagesoft
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What People Leaders Are Saying
Mohammed Alanazi
Head of HR
Syarah
Comprehensive Resources
Our knowledge base, online academy, and insights library offer an extensive collection of articles, templates, videos, and tools with best practices.
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Engagement Surveys: A Short Guide
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The Importance of Understanding Engagement Differences Across Career Levels
